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19 Mar 2015
Lorne Marr


If you're one of those people who want to start a career in marketing consulting, it is crucial that you know what is expected of you early on so you can better serve customers.

Here are the roles and necessary a marketing consultant:

1. Competition analysis. As a consultant, you are required to research and punctiliously study the competition of your prospects. You need to know what techniques and elements they may be using in terms of their marketing campaign so you can advice your customers on how they can outplay these folks. This is one of the best items that you can do to make sure that your customers will be able to win the business of their potential buyers.

2. Advertising campaign analysis. You are also anticipated to analyze the current marketing campaign of your clients to determine its strengths and weaknesses. Next, you must be able to offer your customers with recommendations concerning how they can improve their marketing strategies to make them more effective and much more impacting. Lorne Marr

3. Branding. You're also expected to give advice and recommendations about branding. This will be relevant so your client's potential buyers will easily recognize these products that they offer available in the market.

4. Pricing. Price is one of the elements that is being considered by buyers if they are about to make a purchase. Like a consultant, you may be inspired to help in terms of pricing strategies. You've got to be able to give your clients our advice in which they will not shortchange themselves and produce decent profits.


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