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19 Mar 2015
Lorne Marr

If you're one of those people who want to start a career in marketing consulting, it is crucial that you know what is expected of you early on so you can better serve customers.

Here are the roles and necessary a marketing consultant:

1. Competition analysis. As a consultant, you are required to research and punctiliously study the competition of your prospects. You need to know what techniques and elements they may be using in terms of their marketing campaign so you can advice your customers on how they can outplay these folks. This is one of the best items that you can do to make sure that your customers will be able to win the business of their potential buyers.

2. Advertising campaign analysis. You are also anticipated to...